Make your customers' life easier and allow them to make a comparison among your products in the easiest and most efficient way ever: with a few clicks, they will get an overview on everything you offer and they will be able to choose what best meets their needs.
Subtract the costs from your revenue and you get the profit, your actual gain. This is one of those laws we learn in school and that we all end up taking for granted. Then we actually end up forgetting about it, when we decide to start a business. And often we will start looking for a reason why our business is failing when it’s already too late. You wonder how the margins of your earnings could be so low, when sales were fine. You wonder why, despite fifty orders per day, your business kept dying, little by little every day, until the company accounts have inevitably gone in red. The reason is almost always there: hidden among the folds of those unaccounted costs that you somehow missed, that you did not consider.
Have you noticed? Many stores attempt to sell you something right before paying for what you chose to purchase, videogames stores are a prime example fo this practice, when they ask you if you want to pay for some extra DVD damage/scratch policy, or house appliances stores that ask you if you want to extend your guarantee for one or two extra years, or even simply fast foods trying to sell you dips or sides and clothing stores that offer an extra item once you have reached a certain amount of money spent. Can you tell how incredible this strategy is? Can’t you already smell the money you’ll make? It’ s inevitable! You will increase the average value of each order in no time.
Reviews are the key element of any e-commerce site: feedback from customers that have already bought a product or service from your website are vital for your activity to obtain online credibility. Consider the importance that the world’s leading sales platforms such as Amazon give to reviews. It’s easy to understand why: each review is made by a customer that ensures the quality of your products, a selfless opinion that will undoubtedly affect sales more than anything else vendors might say. Thanks to YITH WooCommerce Advanced Reviews you can provide your reviews with that extra touch that will give them extra visibility and boost your sales.
Between the moment in which a product is added to the cart, and the next step regarding payment and conclusion of the order, there may be that annoying and useless “empty time”: by taking advantage of the potentialities of this plugin, purchasing in your shop will be even easier and faster. YITH WooCommerce Added to Cart Popup allows you to show a pop-up window each time a new product is added to cart, displaying its content to the customer. This will grant them a clear overview of the products they are purchasing, encouraging surfing and purchasing more products. We also know that one of the most coveted goals for vendors is to increase the average value per customer and well, this plugins allows you to do so! YITH WooCommerce Added to Cart Popup allows you to display related products within a pop-up window, bringing customers to buy them and encouraging Cross Selling.
Do you know the best way to manage your customers' loyalty? You certainly do! You surely have already put all the most efficient techniques into practice in order to ensure your customers will come back to your store for their purchases. You will have set in motion all the nuts and bolts to make them happy and satisfied, but...there is something else you could do and you probably don't know about yet. Have you ever thought that your regular customers could also pay before purchasing a product or a service? Do you think this is absurd?
Alex is making purchases on your e-commerce. He placed three products in his cart and, while surfing, he finds an item that he considers perfect as a birthday present for his father who lives in another country. Satisfied, he adds this to the cart as well, while thinking of his father's happiness when he would unexpectedly receive the gift. But when he’s about to end payment, he realizes that he can’t make one order and select two different shipping addresses. He’s forced to take away his father's gift from his cart and plan to make a new order later. As soon as he has 5 minutes, he thinks, maybe later, maybe the next day. Maybe never, as is often the case. Because in the meantime he will find a similar product on another e-commerce, or maybe he will find it on a better price in another store, who knows. Whatever the reason, in fact a product removed from the order is a lost sale that will hardly be recovered. Now imagine that Alex chose to remove his products and buy only the gift for his father. In this case, the economic loss would not be of a product but three. And imagine that this situation in your e-commerce occurs several times over a week or a month. How many sales are you already losing without even knowing it?
Is the final price for your products the right one? Every time you need to assign prices to new products you have for sales, many questions arise: you want to treat your customers well treated but something may interfere with your decision of what the final price might be and good intentions just aren't enough. Some of these questions may concern the price applied by the payment gateway of choice, for each transaction. The most warning factor is the fact that if you intend to add this cost directly to the final product price, that's going to influence your customers' decisions and might end up purchasing it from some other store paying a little less for it. And just like that you lost not just a sale, but a potential customer. Clearly you can't afford to lose money, but you might consider that adding that cost to the final price isn't nice either, since every gateway has different prices and you would end up with showing an expensive price even when the payment method chosen by the user doesn't require it.
While developing our most popular plugins, we are often inspired by the features of successful eCommerce platforms like Amazon. In most cases, before we sell our plugins, we install and use them on our platform in order to understand their full potential and to improve them and make them even more powerful and effective. That's why YITH Amazon S3 Storage is not just a plugin, but the full answer to the goals we aimed for when we started sellig digital products: reducing the bandwidth consumption to make yout e-commerce more effective and protect your product your products once they are online. Our experience proves that, no matter what kind of online business you are running, if you're focusing on selling digital products, you'll have to deal with the problem of hosting space that's never enough and with the need to protect your your products so that they will be accessible only to those who are fully entitled to it.
Did you know people read refund policies before buying any product? Basically, if the website grants a refund for the product due to reasonable causes such as malfunctions, glitches and such, buyers will be increasingly determined to complete their orders. They will feel reassured. And that’s great, since that tremendously increases the conversion rate. But do you know what happens if we offer a difficult process to get refunds? Users will lose trust in your company and they will most likely look somewhere else for their future purchases.
You have designed a modern and functional e-commerce shop where you sell quality products at competitive prices. Yet, no one knows your website and visits are running low as well as the orders: in practise, you are the owner of a wonderful shop hidden in a low traffic street. What you need can be summarized in one word: visibility. Think of third parties sharing your products on their sites, thus giving them more visibility: you would certainly turn more visits into a huge increase in sales, with no effort and in exchange of a commission – that you set – on the price of sold items. A partnership that only makes winners!
Research prove that the more payment methods are available on your website the more website's reliability is improved. Offering a payment gateway so popular and easy to integrate such as Authorize.net is a warranty for users in terms of reliability and accessibility. It becomes a reason to make them feel comfortable in your website and loyalise them more and more.
Allow your users to filter products according to their needs, and in a few seconds they will find exactly what they want to buy: a simple and powerful tool to address your customers towards their ideal product, speed up the purchase processes, and improve the conversion rateof your online shop. The chance of filtering products in a store is such a common feature that it has become not only effective, but also necessary. Users are used to rely on this tool and not offering it might be hugely detrimental to your store. Thanks to YITH WooCommerce Ajax Product Filter you can avoid this risk and increase the conversion rate in your store.
YITH WooCommerce Ajax Search allows users to search products in your shop/website, and it shows the search results in real time. The search bar is the most common and important tool for any type of website but it's often not performing enough, it only shows a limited amount of products and it's slow and hard to use. Given that's the landmark for all of the customers that are going to find themselves navigating gthrough your website, you have to make sure you are offering a professional tool that actually helps the navigation, in order to quickly lead your customers towards the product the are after (research says users spend an average of 15 seconds on any website, so hurry up!)
Such is the nature of business: each customer is different from the other and knowing well your price policies and your way of dealing with them, they always want more and if you don’t grant it, they will get frustrated and move on to your competitors. How many different types of customers have you got? Some of them want to be treated differently from others as they buy many products each month, those who want to be privileged because they are old time customers and so on… But how could you possibly give privileges to each one of your customers, knowing that each one of you has different needs? Sure, when we manage a small store, we can surely change the user role by accessing WooCommerce’s options, effectively giving them advantages others don’t have, but when these customers become 10, 20 or 100… it may become a problem.
When does the state of tension increase? When a received package must be shipped. Even the smallest mistake could cause negative consequences. Tension also increases when the products of your shop must be loaded or unloaded from the stock or when you need to know which items are contained inside an Out For Delivery package.
Research on e-commerce websites proves that using badges on products increases conversion rates by 55%. YITH WooCommerce Badge Management provides you with badges and the possibility to manage them for the products of your shop. Think about it: in your own personal experience, how interesting are the badges on products that go "50% off" or "Deal!" Withouth those badges you wouldn't even have known about those offers and the same happens with your customers: a badge system can highlight an offer, a new product or one that's about to run out of stock. It all goes towards the same objective: increasing sales in your store.
Adding a “bestsellers” section to your shop allows you to make sales increase, since you can suggest uncertain customers something that many others have already opted for and that they will probably like. It’s a function used by the leaders in the field as well such as Amazon and Aliexpress: displaying a section including the best selling products brings a number of advantages, including an increase in sales, a higher average transaction value (thanks also to Cross Selling and Up Selling) and an overall better public image of your store. YITH WooCommerce Best Sellers allows you to achieve all of this in just a few clicks!
Are you starting a new e-commerce website, but still it is not ready for automatic sales? YITH WooCommerce Catalog Mode is a plugin developed for those who need to turn their e-shop into an e-catalog.
Editing multiple products can be exhausting: maybe you just want to change the price, or quickly change the small description of all products of a given category. Don’t worry: with YITH WooCommerce Bulk Product Editing, now you can easily change all your product fields with an extreme spontaneity. In a store time is money: imagine having to change price to 1000 products one by one… that would take forever! And once you are done you would probably have to start over again. Consider the time spent doing this that you could have used doing other more productive things… it would be damaging for your business!